Top Industries that Can Benefit from Mobile Apps
Many industries have been disrupted by mobile apps - just think of Uber and see how a ride-sharing app changed the dynamics of the transportation industry. In many ways, mobile is convenient, fast, and smart, which means users can do increasingly more than ever before on their devices. Between 2008 and 2017 the number of apps in the different app stores has grown from 800 to more than 2 million apps according to Statista.
Coupled with the sensors on smartphones, artificial intelligence, virtual reality, and augmented reality, smartphones have become on-the-go computing machines. The result is then that it is a no-brainer for innovative companies in various industries to leverage on this fact and to provide new solutions, engage their customers, and, ultimately, stay ahead of the competition. This article explores industries that can benefit from incorporating mobile app development into their development strategy and points out examples of companies doing so within these industries.
Sales figures from the retailer mobile app market are expected to rise to $206.35 billion in 2018 and were just over $80 billion in 2015. These numbers are not surprising though, seeing that almost 90% of e-commerce customers would rather make use of retail apps than to use mobile websites for their needs. For example, Target’s Black Friday sales from their mobile app increased by 200 percent. As well, companies like Amazon and Walmart also increased their sales by engaging with, and offering deals to, customers through their mobile apps.
The reality when it comes to using mobile apps for the e-commerce industry is that it somewhat levels the playing field for small businesses looking to compete with established brands. Mobile apps also increase the probability that users buy more, considering they browse through more products while using mobile apps – about 286% more – than when visiting mobile websites. With these numbers rising as the years progress, it is imperative that companies adopt e-commerce app development as part of their growth strategy.
Here is one of our e-commerce projects:
Learn more about GoPuff in the case study
Hospitality and Food Service Industries
The hospitality and food service industries are some of the largest industries in the world, with the retail value of hotels alone totaling more than $495 billion. Being predominantly a service industry, it is pertinent for business owners in this field to prioritize customer experience. This experience is inclusive of before, during, and after their stay. For example, in the hotel industry, hotels can use mobile apps to offer discounts and loyalty programs as well as to notify users of upcoming events near the hotel. During their stay, users should be able to make requests using the mobile app, which can then be dealt with almost immediately. After their stay, apps offer a quick way to receive feedback from customers, as well as to make invoicing and billing straightforward.
Across the food service industry, mobile apps are revolutionizing how restaurants engage with their customers. For example, with Kabaq – a restaurant ordering app infused with augmented reality – customers can visualize how a restaurant’s food will appear on their table. Apps like World Around Me also aid customers in making restaurant choices by providing reviews, operating hours, and contact information for restaurants in more than 200 countries. Starbucks’ Mobile Order & Pay app has enabled the company increase transactions by up to 20 percent in the US and is a perfect example of the added benefit of adopting the use of mobile applications in the food service and hospitality industries.
We have experience in creating apps for the hospitality and food service industry.
More information about McDonald’s Baltics can be found in the case study.
Entertainment and Media Industries
The average smartphone user spends about 15 percent of their time on music, media, and entertainment mobile apps. There’s no overstating the fact that the entertainment and media industries are content-driven – videos, music, news, gossip, interviews, and much more. It is this singular notion that drives the industries.
Now, with the help of mobile apps for entertainment, content is on demand – with live scores for sporting events, movie reviews, movies, TV shows, and music streaming, recent news, etc. Users are no longer confined to fixed time slots for programs; they can access any content they desire anytime, and anywhere they are, through mobile apps. Push notifications from news apps also keep users abreast of breaking news, with users pursuing the stories that pique their interest.
With geolocation, media and entertainment providers can also tailor the content for each user according to their location. For someone in the UK, a music app can present the top ten music videos from the UK rather than other countries. This level of personalization is gaining traction and the future of mobile app development in the media and entertainment industries is one to watch closely.
Look at the project we worked on in close cooperation with Ballistiq.
Find out more about ArtStation from the case study
There are many layers to an effective and efficient healthcare system. There’s the issue of affordability, access to quality healthcare, a cooperative doctor-patient interaction and relationship, access to insurance, increased patient medical knowledge and more patient influence on medical decisions, and doctors on demand. Nowadays, there are many mobile apps for healthcare making all of the aforementioned aspects of quality healthcare more feasible.
For example, Doctor on Demand is a mobile health application for connecting doctors with users via video. Users can ask questions about their health, talk about symptoms with the doctor, share their medical history, as well as have prescriptions written for “minor” cases. Talkspace, on the other hand, facilitates the connection between users and therapists from their smartphones for a fraction of what it would cost for an in-person visit.
There are many examples of mobile apps in healthcare – in fact, too many to mention – changing the way healthcare is provided and accessed, and it’s imperative that more providers get on board with apps that address issues specific to their practice. Healthcare mobile apps for weight loss, exercise, women’s health, and pregnancy are also popular in this space.
According to a report by Google, 41 percent of smartphone users use their phones for finance-related activities, 82 percent of which do so weekly. These activities include checking account status, paying fines, transfering money, paying bills, getting insurance quotes, taking out loans, making appointments, and much more.
Aside from the applications tied to financial institutions, there are also apps targeted at personal finance such as expense and account tracking, budgeting, and general finance. Mint, Expensify, and Budgt are notable examples in this regard – and they are free.
An interesting current trend to watch out for, as it concerns mobile apps for finance, is the use of blockchain, virtual currencies, and cryptocurrencies. In summary, the success of finance mobile apps is first based on security, top-notch user experience, and personalized experience in order to satisfy user needs.
If there’s anything that points to the growth of luxury travel mobile apps and their usage in the travel industry, it is perhaps the reduction in the number of travel agents due to the fact that users can make their travel arrangements, book tickets, and much more from the comfort of their mobile devices. In fact, 30% of smartphone owners use their device to find the best deals for hotels and flights, making travel-related apps the seventh most downloaded apps on mobile.
Mobile travel apps have also made it easy for elite travel companies to attract more customers. Users can preview locations by watching videos, looking at pictures, reading reviews from other travelers, and thus use this information to make better decisions and arrangements.
As well, because apps can foster collaboration between the different players – car rentals, sightseeing, insurance, ticket booking, etc. – in the travel industry, users can handle all things that concern their travel arrangement in one place.
Below you can find one of our projects for tourists that utilizes augmented reality.
Read more about ReVistor in the case study
Social networking simply brings a group of people, connected by some common denominator, together. This denominator could be work, a hobby, a unique need, status, or anything at all that can connect people.
While the most popular social media apps grab all the headlines, there are other social mobile apps by other entities used for more specific purposes. It could be to make networking at an event easy for the attendees, such as Attendify; or it could be an app built to facilitate in-house collaboration at an organization. As a matter of fact, a community can decide to build an app strictly for its residents and use it as a means of collecting fees, sharing information, and engaging the inhabitants of the community.
Our expertise in social app development is proved by the projects. Here is one of them:
Check out the case study to learn more about Trybz.
The numbers don’t lie and it is effectively a mobile-first era. Users want to have access to everything with the click of a button and in an intuitive and user-friendly environment personalized to their taste. Mobile apps offer the industries discussed in this article the opportunity to break new grounds and milk the mobile-first era for all it’s worth by providing solutions that deal directly with users’ needs. Bringing these applications to fruition requires thoughtful execution and great technical expertise.
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At MLSDev, we specialize in iOS and Android app development with nearly ten years of experience developing world-class applications across multiple industries. You can take advantage of the mobile era by connecting with us.