Interested in knowing - “how much does it cost to make a website in 2023?”

Website development cost of a small and simple website can start at around $1,000, while a custom, complex web platform like Airbnb may cost $300,000+.

To form a picture of possible web project costs, we have included some sums within this large discrepancy:

  • Website built with the help of a ready-made solution [WordPress, Wix, etc.) - around $1,000
  • Small site with core functionality (MVP, one-page) - from $10,000 to $20,000
  • Basic website (e.g, online store) - from $60,000
  • Mid-size website with extra features (e.g. marketplace) - from $100,000 to $150,000
  • Complex website with advanced functionality and 2+ user roles (e.g. portals) - from 150,000 to $300,000+

This price range is related to the website size, complexity, chosen tech stack, selected IT team and vendor location, hourly rates, and specialization.

In most cases, it is hard to understand the website price based only on its layout.

Just compare these two websites and try to guess how much each of them would cost.

Wordpress Website vs. Custom Website
Wordpress Website vs. Custom

What if I tell you that the one on the right is a custom website and costs more while the website on the left is a WordPress website. The cost of the first ranges from $1,000 to $3,000, while the other starts at $60,000+.

How is that possible? The answer to factors influencing web and app development cost and other questions can be found in this guide, namely:

  • Clarification of factors influencing development cost [vendor, development rates, website type, tech stacks, etc.]
  • How much does it cost to build a website by yourself?
  • Overview of key website builders and their price [Wix, WordPress, Shopify, Weebly]
  • How much does it cost to make a custom website?
  • Description of services and components that make up the total website development cost
  • Additional expenses influencing web project cost [domain name, hosting, SSL, marketing]
  • Visual info summary about website development cost via infographics

Once you read this guide, you will definitely know what factors are influencing the website price, compare different development options, and get an approximate cost range.

Statistical Insight in 2023 to Create a Website

The cost to develop a website varies on a number of factors. Take a look at how recent research papers answer - "how to build a website and its price":

1) Web Hosting Secret conducted a big investigation to determine the development cost of a 10-page website:

  • Simple website cost ranges from $200 to $1,500
  • Website with custom design costs around $1,500 – $5,000
  • Website with custom design and features need $5,000 – $10,000 investment
  • Ongoing development and marketing activities could cost anywhere from $1,000 to $10,000 per month

2) WebFX, a digital marketing agency, states that the cost to create your own site in 2023, including design and launch phase, ranges from $12,000 to $150,000.

At the same time, website maintenance costs are anywhere between $400 and $60,000 annually.

3) Clutch, a top vendor-listing platform, also provides some web development cost estimates based on website type and the development region.

The website development cost will be the highest in North America based on web developers’ hourly rates. According to hourly rates for web services, here is an approximate price range for different IT vendor locations:

  • North America: $46,200 - $237,600 (rate: $132-$170/hour)
  • Western Europe: $21,350 - $109,800 (rate: $61-$120/hour)
  • Eastern Europe: $12,250 - $63,000 (rate: $35-$60/ hour)

4) In 2023, Upwork states that new website price mostly depends on the website type and number of pages, where:

  • Small business websites (8 to 16 pages) cost from $2,000 to $9,000
  • Large business websites (25 to 75 pages) cost from $10,000 to $35,000
  • Websites for online shopping (100 to 1,000 products) cost from $5,000 to $55,000
  • Database websites (20 to 2,000 pages) cost from $6,000 to $75,000

All in all, there are lots of factors influencing the final cost and these ballpark figures can only barely give you a real website estimate. As well, systems have become more complex, and using complex logic requires more work and time to develop first-class web-based platforms.

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How Much Does it Cost to Build a Website: Influencing Factors

For starters, the final website pricing can be very different from the initial estimate because it is influenced by several factors, namely:

  • Project type (social, on-demand delivery, networking, healthcare,etc.)
  • Tech stack used (custom, by using ready-made CMS)
  • Type of vendor you choose (freelancer, in-house specialist, IT agency)
  • Vendor’s location (region, country)
  • Vendor’s rate
  • Number and complexity of features
  • Number of platforms (web, mobile)
  • Design complexity (basic, custom, use of animations and 3D elements)

Let's now outline all these aspects one by one.

1. Website Type & Purpose

What is the purpose of your website?

Depending on the answer, it’s possible to settle on a basis for a complex or small business website. Below, the eight main website types are briefly stated.

Below, the eight main website types are briefly stated.

1. Personal Website & Blog

Individual websites include personal blogs or informative pages to share news and advice with the public.

Example of Personal Website (Source:
Example of Personal Website (Source:

Personal website: The cost ranges from $1,000 to $15,000 (if you order a website in Ukraine with a range of $30-60 per hour for web services).

2. Brochure Website (Landing)

These websites are the simplest with regard to functionality. They usually consist of a few web pages and are mostly used to represent small businesses with their unique selling proposition (USP) or to serve marketing purposes in order to gain the interest of potential clients.

A brochure website usually displays contact details, an ‘about us’ page, and the possibility to send a request or other CTA (call to action).

Example of Landing Page: Yummi
Example of Landing Page: Yummi

Brochure web project: The price varies from $1,000 to $35,000+ if you decide to develop the simplest version of a brochure website with simple illustrations.

3. Corporate Website

These websites represent a particular business and are used to broadcast the services or goods the firm offers to the public online.

Corporate websites show the company’s portfolio and serve as a marketing tool. Check out the example of the updated website of software development company MLSDev.

Updated MLSDev Corporate Website: Home Page
Updated MLSDev Corporate Website: Home Page

Business website: The price is $2,500 for the simplest website. If you decide to go with a custom business website, the cost of the most basic corporate website can range from $8,000 to $60,000.

4. E-Commerce Site

This type of website is used to sell products and receive payments. This could be a small website run by a retailer, or you can develop a marketplace website where multiple merchants sell their products online (e.g. eBay, Amazon, Aliexpress).

Alibaba was created in 1999 by a group of students. Later that same year, they received a $25 million investment from Goldman Sachs and SoftBank for the future improvement of the local marketplace.

Alibaba: Website Example
Alibaba: Website Example

E-Commerce website: The cost ranges from $4,000 to $300,000+ depending on the outsourcing destination, development vendor, and tech stack.

5. Educative Website

This represents the websites of educational institutions or those that offer online courses (e.g. Udemy, Coursera).

Udemy received a $1 million investment in the seed round back in 2010, which allowed the founders to develop this well-known education platform.

Udemy Website for eLearning
Udemy Website for eLearning

eLearning platform: A basic version for eLearning website development - $60,000+ per platform depending on tech stack, development approach, the number of features, backend architecture complexity, etc.

6. Catalog Website

These are also called directories for a particular service or good, e.g. real estate properties, sales, jobs, hotels, car rentals, etc.

Examples are numerous and include Airbnb, TripAdvisor, etc. An extensive search system, location-based function, and feedback and rating systems are distinctive features of catalog websites.

In the beginning, Airbnb launched a very simple website. To sustain their business and further improve the website, its founders raised $30,000 in funding in 2009. A year later, they received another $20,000 in funding from Y Combinator.

Airbnb Site Home Page
Airbnb Site Home Page

Catalog site: The cost for this project type ranges from $10,000 to 150,000+ for one platform, depending on the website development option you choose, the number of features and integrations, etc.

7. Web Portal

These are informational websites that bring many web resources together and offer forums, emails, search engines, etc. (e.g. Yahoo, AOL). Portals are also employed as an internal tool at universities and companies to keep all important information in one place.

AOL News Portal Home Page
AOL News Portal Home Page

Web portal: The cost is $5,000-60,000 (for one platform) for a meaningful website with basic functionality.

8. Community Building Website (Social, Forums, Sharing Website)

These websites correspond to the community or thematic platforms. Sites like LinkedIn and Facebook fall into this category.

At the beginning of its existence in 2003, LinkedIn managed to raise $4.7M in round A funding, which allowed the company to move forward with its development. In 2019, the company’s R&D expenses accounted for $2.2 billion.

LinkedIn Profile Home Page
LinkedIn Profile Home Page

Social website: The price starts at $60,000+ if you decide to test your idea with a website that has a basic set of features.

As you can see, the website development cost highly depends on the website type, features, and technical aspects of the system.

9. Entertainment Website

This website type corresponds to a large range of different services, from video-streaming platforms like Netflix to music platforms like Spotify. Entertainment sites concentrate on creating valuable and high-quality content. As of 2022, SimilarWeb mentions the top sites devoted to arts and entertainment.

These top sites have been evolving for 10+ years and did not bloom overnight.

Entertainment platform: The cost starts at $60,000 for the first basic version with simple functionality.

Here, we finalize the website types mentioned above and their cost.

Website Type Specifics Cost Timeline
Personal Website & Blog if you develop the website yourself $100 to $3,000+ ~10
Personal Website & Blog if you hire a developer from Ukraine ($30-$60) $1,000-$15,000 ~80
Brochure Website (Landing) simple version/simple illustrations $1,000 to $35,000+ ~100
Corporate Website custom, but basic business website $8,000 to $60,000 ~160
E-Commerce Website varies based on IT vendor, outsourcing destination, and tech stack $4,000-$300,000+ ~1000
Educational Website basic, custom version $60,000+ (for 1 platform) ~1000
Catalog Website depends on the development option you choose, number of features, etc. $10,000-150,000+ ~1200
Web Portal based on the development option (ready-made solution of custom approach), website with very basic functionality $ 5,000-60,000 (for 1 platform) ~1200
Community Building Website basic feature-set $60,000+ (for 1 platform) ~1200
Entertainment Website varies based on IT vendor, outsourcing destination, and tech stack $4,000-$300,000+ ~1600

As you can see, the development cost highly depends on the website type, features, and technical aspects of the system.

2. Web Development Approach & Technology

The development approach and, consequently, the chosen tech stack, also influence the price.

Let's analyze the following options to find out:

1. Drag & Drop Website Builders

In other words, DIY (do it yourself) are usually created with platforms like Wix and Weebly. These services allow users to make your own website easily and quickly with some free plugins and a free SSL certificate.

These tools are recommended for personal web pages or individual blogs since their design and functionality options are limited to what the website builder has to offer.

Drag & Drop Web Builder Example
Drag & Drop Web Builder Example

Approximate website cost is around $1,000-$3,000 depending on the selected web builder, the number of features, and level of customization.

2. Website Building Software

The following method also employs preset features provided by ready-made solutions. Among the most well-known are WordPress (used by 25% of all websites), Joomla, Shopify, and Drupal. These services provide you with the necessary elements and free plugins that you need to arrange in the right order.

Ready-Made Solution to Build a Website: Market Share
Ready-Made Solution to Build a Website: Market Share

Still, some of them are quite difficult to use. Thus, you need to hire professional developers who know how to create a WordPress site, which increases the website development cost in the end.

If you decide to go with Shopify, the prices for development start as low as $500. In most cases, they reach $2,000, once you add premium plugins and advanced features. As well, you will need to choose a suitable subscription plan, which starts at $29/month and reaches up to $299/month.

When building a store with Shopify, you need to remember that you will be dependent upon the provider of the platform and might face difficulties if the company decides to change the pricing or usage rules.

3. Custom Website Development

Custom software development corresponds to the process where your website is built from scratch. In terms of the technical filling, this website type consists of the following parts:

Web frontend - part that includes all the elements the users interact with, as well as the the UX/UI design, created first. It uses technologies like:

  • Markup languages: HTML5, CSS3
  • Programming languages: JavaScript, TypeScript
  • JavaScript frameworks: Angular (recommended), React, Vue, etc.

Web backend - the server side that works with information, as well as the place where all of the main website features operate.

The tech stack is as follows:

  • Programming languages: Ruby (recommended), Elixir, Python, PHP, Java, etc.
  • Web frameworks: Ruby On Rails (recommended), Phoenix
  • Database servers: PostgreSQL (preferred), MySQL
  • Web servers: nginx (preferred), Apache
  • Cloud server platforms: Amazon Web Services (AWS, EC2, S3, etc.)

API (Application Programming Interface) - a set of commands to connect the frontend and backend, as well as integrate other necessary third-party services. Some of them are as follows:

  • Payment gateways: Braintree, Stripe, PayPal etc.
  • Social media integration: Facebook, Instagram, Twitter, etc.
  • Delivery services: EasyPost, FedEx, etc.
  • Analytical tools: Flurry or Google Analytics; Firebase or MixPanel, etc.
  • Maps & Navigation: Google Maps, etc.
  • Email marketing integration: MailChimp, etc.

Website Frontend and Backend
Website Frontend and Backend

What is the cost of a custom-built website? Read the article further to find an estimation for these websites and their advanced features.

Interested in knowing how much it costs to build your website customly?

Get in touch with our team for a website estimation. Our experts will provide you with a cost based on your specific business needs.

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3. Complexity of Website Design

Another element that it is important to consider in determining how much it costs to build a website is design. The options that influence the website design pricing are as follows:

Application of Pre-made Design Templates

Design themes and templates allow users to build websites with a limited budget. Any design customizations can be performed by changing the source code. In most cases, you will need to hire a capable designer to optimize the ready-made theme offered by Wordpress or another service.

Development of a Custom Design

This option implies the creation of a website design from the ground up. Usually, designers create wireframes (UX) for the future design and mockups (UI). These two stages can be performed one by one or simultaneously to speed up the design process.

Inclusion of Illustrations, Animations, and Branding

The creation of dynamic objects or images may influence the website design costs considerably. The price may also include the cost of creating a logo and branding materials.

Website with a Custom Illustration
Website with a Custom Illustration

These days, it is vital to consider website responsiveness, which means adaptability to different device sizes, even though the cost for sites like this is higher. Unlike static or fluid websites, responsive ones allow users to access the information on any type of device, be it a smartphone, PC, or tablet.

How much does it cost to build a website with a custom design? Keep reading to find out estimates based on design complexity.

4. Complexity of Website Functionality

The complexity of a website’s functionality may may significantly influence its cost. The number of features and their complexity makes up the greatest portion of the development cost.

For starters, let’s investigate the process based on the example of a corporate site and examine the essential website features:

  • Informative web pages (e.g. About Us, FAQ)
  • Contact Us forms
  • Blog web pages
  • Portfolio or service pages
  • Simple admin panel - for content management purposes

Today, the website needs to have dynamic and editable content, which is managed from the admin panel (in other words - CMS, back office, or admin console). The more functionality you add to a website, the more complex the admin panel becomes.

This is why, when answering the question “how much does it cost to build a website?,” it is important to remember that most of the hard work is done behind the scenes by creating a sophisticated backend website infrastructure. This work is usually invisible to anyone checking the website interface.

Example of Website Back Office (Source: Dribbble)
Example of Website Back Office (Source: Dribbble)

The timeline and website development cost for a custom site can take anywhere from a couple of months to a few years; it all depends on the complexity and number of features included.

Despite all the difficulties, custom web development is the best way to create a website because it has many benefits:

  • High scalability and customization
  • Easier website support & maintenance
  • Faster bug fixing
  • Unique design based on your own requirements
  • No issues with load times. Consider that 40% of users leave a site if it does not load within 3 seconds!
  • No limits in the functionality choice
  • Functionality based on specific business needs
  • Website performance optimization
  • Website, code, and design are your property and completely under your control
  • Possibility to go hand-in-hand with the latest technologies and adapt quickly to digital transformations (e.g. chatbot)
  • Possibility to scale a website more easily and customize features

5. Website Development Costs Based on Vendor Type

So, how to build a website, and what is the process if you hire someone to do it for you? The price depends on the vendor type.

There are a few options to choose from, namely:

Hire a Freelancer

You can find freelance developers and freelancers on platforms like Upwork and Freelance web development rates may range from $5 to $150+/hour depending on the tech specialization, location (country), skills, experience, and seniority level of the web developer.

Hire a Local Software Development Team

Development costs are higher with this method since the company you work with usually allocates a professional web design agency. Though it is a longer and more complex process, it results in much higher quality.

Software Development Regions & Reasons to Outsource Web Development to Ukraine
Software Development Regions & Reasons to Outsource Web Development to Ukraine

How much does it cost to hire someone to build a website for you, in total?

The cost to hire a software engineer to build your own site in Europe, as well as in the USA, is an average of $100 per hour or higher. The website price rises with the addition of plugins, integrations, and custom features and designs. This is why a complex platform can cost more than $300,000.

But there is a more attractive option that can save you some bucks...

Hire an Offshore Software Development Agency

Hiring a professional offshore software development team is the most price- and cost-efficient option.

Eastern Europe is a well-known region with a strong technical knowledge base and low costs for a professional web developer.

Below, you’ll find a table with the average rates for web development services worldwide.

North America Western Europe Eastern Europe
(India/ China)
Latin America
Business Analyst $110 – $205 $55-$80 $40 – $65 $30 - $40 $30 - $35
Software Architect $200 – $300 $90 - $150 $40 - $80 $35 – $50 $40 - $60
Project Manager $135 – $235 $55 - $70 $35 - $50 $35 - $50 $25 - $30
UX/UI Designer $80 – $165 $50 – $100 $35 – $55 $25 – $35 $20 - $30
Jr. Developer $105 – $110 $80 - $60 $25 – $40 $20 – $25 $25 - $35
Middle Developer $130 – $140 $65 - $80 $35 – $50 $25 – $35 $30 - $50
Sr. Developer $155 – $165 $80 - $100 $45 – $70 $30 – $40 $45- $55
Jr. QA $75 – $80 $35-$45 $25 – $30 $15 – $25 $10 - $15
Middle QA $100 – $105 $45 - $55 $30 – $40 $20 – $30 $10 - $20
Sr. QA $145 – $170 $50 - $75 $35 – $45 $25 – $35 $15 - $25

For example, the average hourly development rate in Ukraine is around $40, while the quality of work is hardly different than that found in the US or Europe.

The following table summarizes the key aspects of each vendor option with some pros and cons for each.

Freelancer Local development agency
(USA, Europe)
Offshore development agency
(e.g. Ukraine)
Cost + - +
Service quality & skills - + +
Project management - + +
Trustworthiness - + +
Team formation n/a + +
Accountability - + +
Schedule - + +
Bureaucracy + + +

How to build a small business website, considering all these dependencies?

As you can see, the cost to develop a website depends on a number of factors, including the outsourcing location and your specific goals.

How Much Does it Cost to Build a Website by by Using a Ready-Made Solution?

To begin, if you are wondering how to create a website free of cost, there is a way. Actually, anyone can build a website for free by using a free WordPress template.

Note: Still, the option of using a template and building a website for free is not recommended for businesses. These templates can come along with bugs, ads, malware, slow hosting, and a lack of personalized domain names.Thus, think twice!

Today, it’s possible to develop a simple website on your own. Consider web development by yourself only if you need to build the simplest WordPress sites, like a personal blog or a simple web page.

Website Builders Logo
Website Builders Logo

In terms of building any type of website, it is necessary to keep the following steps in mind:

  • Website design and layout phase
  • Website assembly or coding phase
  • Website setup and launch (web hosting, domain name, security certificates, etc.)
  • Website content creation
  • Website bug fixes
  • Website ongoing support and maintenance

Therefore, in order to start a website, all you need is:

  • Select a web software solution
  • Set up your web design theme and/or additional plugins to correspond to the website needs
  • Register your domain name to reflect your website filling
  • Select and place a proper website host
  • Prepare your content and branding materials (e.g. logo)

The following table presents information about some widely used website building solutions. It also provides the average web cost on an annual basis.

In addition, you will learn website builder prices with a ready-to-use platform. Based on your goals, you may choose WordPress for a personal blog, Shopify for a simple website, or even simpler drag & drop solutions like Wix and Weebly.

WordPress Shopify Wix Weebly Joomla Drupal
Advice to use blogging websites small & personal online shops drag & drop website builder for small & personal sites drag & drop website builder for small companies & portfolio sites Online shopping, blogs, social networks
Use if you have some moderate coding skills
Small businesses and startups
Advanced skills in development needed
Free option + 14 day trial + + + +
Software costs (annually) $60 - $300 $348 - $3,588 $60 - $420 $96 - $588 $199+
Plugins: $0 - $70 Templates: $0 - $200
Plugins: $0 - $100 Themes: $0 - $80
Domain costs $12/year $14/year free for 1 year, then $20 included included included
Web Hosting costs $10-$30+/month included included included included included
Maintenance & Support costs (average - $100/hour for an experienced developer) $0 - $1,500+ $0 - $1,500+ included included included included
Content costs (average - $50/hour for an experienced copywriter) $0 - $500+ $0 - $500+ $0 - $500+ $0 - $500+ $0 - $500+ $0 - $500+
Branding costs (average - $50/hour for an experienced designer) $0 - $1000+ $0 - $1000+ $0 - $1000+ $0 - $1000+ $0 - $1000+ $0 - $1000+
~ Total $ (annual) ~ $80 - $3,500+ ~ $350 - $6,500+ ~ $60 - $2,000+ ~ $100 - $2,000+ ~$200 - $2,000+ ~$60 - $2,000+
Software costs (per month) $5 - $25 $29 - $299 $5 - $35 $8 - $49 $199 per year $5/ month
Additional Designs & Plugins Themes $35 - $200
Plugins $15 - $200

Upgrades $48 - $204 included included 7,000+ 39,000+

The total cost of a basic website for a small business could range from around $80 to $3,500+ annually.

And how much does such a website cost per month?

The price starts at as low as $5 and reaches hundreds of dollars in monthly payments. This website pricing may increase based on web hosting, maintenance, customization of a design theme, extra plugins, as well as possible costs for website content, advertisement, etc.

This web building solution is great for personal websites, blogs, or landings. However, this development approach has a lot of pitfalls, namely:

  • High necessity for you to learn how to set up and use the selected solution and know HTML basics
  • Lack of customization and flexibility (only if you know how to code for minor adjustments)
  • Dependency on a third-party provider
  • Low performance (depends on web hosting)
  • Low security (someone could get into your code easily)
  • Limited scalability (if you plan for further growth)
  • Limited functionality and features

Therefore, if you are interested in having a reliable website and growing your business further, it is highly recommended that you develop the site in a custom way.

How Much Does it Cost to Make a Custom-Made Website?

In this section, we describe the development stages for a custom site.

Custom web development is the best option for serious businesses that need a highly customized website with high performance. Custom-built websites better suit the company’s requirements, business needs, and target audience.

Custom website development costs cover a whole list of software development services, namely:

  • Business Analysis
  • Website Design (UX/UI)
  • Website Development (frontend, backend, admin panel)
  • Project Management
  • Quality Assurance
  • Ongoing Support & Maintenance

1. Business Analysis Expenses

Today, it’s impossible to calculate the right project cost without business analysis service.

Want to develop a digital web product that will have a chance to be competitive?

Start with business analysis to ensure that you know your competition and market state before making any decisions. BA services are the cornerstone for avoiding costly mistakes.

During the BA stage, the business requirements are transformed into technical aspects, listing all website functionality that should be developed.

The deliverables performed by the Business Analyst together with the help of a Software Architect (responsible for technical interoperability of a system) include:

BA Deliverables Details Simple Website Basic Website More Complex Website Complex Website
Market analysis (optional) - ~ $1,000 - $1,500 ~ $2,000 $2,000+
Competitor analysis (optional) - ~ $1,000 - $1,500 ~ $2,000 $2,000+
Functional specification development (compulsory) Prepare concept mind map
Develop functional specification
Prepare sketches (preliminary interface design of a website)

~ $1,500 ~ $2,500 - $3,000 ~ $5,000 - $10,000 $15,000+

How much does it cost to build a website with BA service included? Taking an average hourly rate of $40 (in Ukraine), the the BA costs may range from $2,500 to $15,000+ depending on the project’s complexity. For a simplest website configuration, the cost for BA service is up to $1,500.

Interested in creating a website successfully?

Get in touch with us for a free consultation. Our Business Analyst and Software Architect will ensure that your website meets your business requirements with the best technical implementation.

Book a free one-hour call with BA & SA

2. Website Design Cost

For a custom-made web project, the design is also created from scratch based on the deliverables of the business analysis stage. So, how to design a website from scratch, and what are web design costs involved?

The more functionality the website has, the more work is then required of a web designer. These web designer need to draw each web page of the future platform.

The custom design consists of two sub-stages; the creation of the user experience (UX wireframes), and user interface (UI mockups). As well, it is possible to add additional design services like animations, specific illustrations, and branding.

Website UX & UI Design
Website UX & UI Design

UX Design

This part refers to the creation of the website skeleton (wireframes) that is responsible for user-friendly, seamless, and logical user navigation within the web pages.

Website UX design costs - the average time necessary to create UX wireframes is approximately 1.5-2.5 hours for each unique page and 30-40 minutes for the subordinate web page.

UX design service will cost you starting around from $1,600 - $2,400+ with an hourly design rate of $40/hour.

UI Design

UI design is the colorful layout of the website in the form of mockups. Visuals like layouts, typography, graphics, etc, are applied during this step.

Website UI design cost is determined through the process of creating some mood boards and conducting design research in order to fit the target customers’ tastes, as well as apply some marketing tricks in website design. Each UI sample can take around 16-20 working hours.

The average time for website mockup development is around 2-3 hours per unique web page. With regard to a more complex website style, more hours are added to this process.

The part of UI design service is usually estimated at ~$2,400 - $3,200+ (at $40 hourly rate) for a basic website.

Cost of Branding

Website logo and branded illustrations are also created during the website design stage. Website logo creation costs include the research, creation of samples, and finalization of the design style. Usually, it’s recommended that you create ~10 logo examples.

The time necessary to create a logo consists of tasks like references and idea research for 8-16 hours, creation of samples for 16-24 hours, and logo finalization for 2-8 hours.

In terms of cost, branding services are usually estimated at ~$1,000 - $1,600+ (at $40/hour rate) and include the creation of a custom logo.

Cost of Additional Animations & Illustrations

Illustrations usually help a new user understand some features inside the web platform. This process is called onboarding. On average, in order to develop illustrations (3 images), the designer spends about 16-32 hours.

The creation of illustrations will cost you ~$650 - $1,280+ depending on their complexity and the number of iterations. As for animations, they are estimated on an individual basis, as a lot of factors influence the cost of their creation.

To sum things up, these are the main factors to keep in mind to define the range of your web design pricing and what all should be included in the website design cost calculator:

  • Hourly rates of web designers
  • Number of web pages
  • Need for specific graphics and pictures
  • Website interactivity
  • Website responsiveness
  • Need for branding

In conclusion, here is an approximate range of custom website design costs (at $40/hour), with an average cost of website design for small business of around $3,000-$4,000:

Simple Design Basic Design More Complex Design Complex Design
~ $3,000 - $4,000 ~ $5,000 - $10,000 $15,000+ $25,000+

Preview of the Article about Website Design Cost Formation
Preview of the Article about Website Design Cost Formation

Want to know more information about website design costs?

Check out the article Ultimate Guide to Website Design Cost where we explain how website design cost is calculated, which influencing factors should be considered, and why working with professionals will be more cost-efficient in the long run.

3. Frontend & Backend Web Development Costs

The development of a website frontend and backend is the most costly service. In this service, the key elements influencing the development timeline and, thus, costs for a custom-built website, are:

In general, the more user roles the website has, the longer it takes to work through and implement the system. For instance, in web portals like TripAdvisor, the backend system has a customized solution for user feedback, content management, integrations with internal personnel operations, as well as implementation of custom marketing and SEO tools.

So, how much does it cost to build a website frontend and backend? In order to give you a general idea, below you may check out the most common website parts in a basic implementation.

Feature Description Frontend & Backend Costs ($)*
Informative pages About us
Privacy Policy page
FAQ page

~$300 - $400
Company - ~$350 - $500
Home - ~$200 - $300
Portfolio - ~$150
Portfolio pages - ~$500 - $900
Services - ~$300 - $400
Contact Us form Leave your email
~$700 - $800
Blog pages & Press page Search bar
Social media shares
Latest and most popular posts

~$2,500 - $3,000
CMS: Content Management Portfolio & portfolio pages
Blog ( +add images)
Management of web pages

~$4,000 - $5,500

*Please, note, that these costs are calculated based on the average hourly rate in Ukraine - $40

The timeline to develop a small business website without complex functionality lasts around 3 working weeks. The actual website coding costs are around $10,000-$15,000(please note, BA, QA, PM, and UX/UI design services are not included).

Below is a list of the most general features that might also be included in the frontend and backend website development service.

Feature Description Notes Frontend & Backend Costs ($)*
Email authorization Users can register/login with email Restore password included ~$750 - $1,100
Social authorization Users can register/login via a social network One social network - Facebook, Twitter or G+ (two or more networks influence the estimate)
Transfer of account photo and full name included
Creation of Facebook developer accounts (development, staging, production)
Facebook review process and support communication are handled by a project manager and not included in the estimate

~$400 - $600
Phone authorization User can register/login with a phone number Restore password included
Android intercepts SMS code
~$500 - $750
Feed Users can see a feed with posts by one criterion/logic (basic) Each subsequent criterion/logic influences the estimate ~$600 - $650
Post creation Users can create posts (basic) Text

~$500 - $650
Post likes Users can like and unlike a post ~$400 - $500
Post comment Users can comment on posts (basic) Only text comments ~$350 - $500
Friends management Users can manage friends (basic) Following a user allows one to see their posts
List of followers/friends
~$600 - $800
Social notifications Users can see notifications about basic events New likes, comments on posts, new friends
Automatic refresh of displayed data should be implemented additionally
Push notifications in the background are not included (should be implemented additionally)

~$350 - $500
User profile Users can manage a profile (basic) Personal information (text fields, birthday, gender), one photo ~$600 - $800
Search Users can search for one type of entity by one criterion Each subsequent entity influences the estimate ~$500 - $650
Chat Users can chat (basic) List of chats
Send a text message or image, list of messages (with time and a user avatar)
Push notifications for new messages and new chats

~$4,500 - $6,500
Analytics Basic integration with analytics (hidden for users) One Analytics tool (except Fabric)
Flurry or Google Analytics/ Firebase or MixPanel
Development, staging, production

~$50 - $100
CMS: Admin authorization Admins can register, log in, and log out Log in
Log out
~$350 - $450
CMS: Admin management Admins can manage other admins CRUD* on administrators
Full name, email
~$250 - $400
CMS: User management Admins can manage users Basic sorting
Filtering and searching (by name, by email, by ID) included
~$800 - $1,200
CMS: Reported user management Admins can manage reported users One entity (a photo or user or post), each subsequent entity adds % to the estimate
User can be removed
Sorting by the number of claims

~$400 - $600

*Please note that the presented costs of the mentioned features are approximate. They do not include team communication, daily meetings, or quality assurance and project management services

*CRUD - create, review, update, delete

Guide Preview
Guide Preview

Check out the website development cost breakdown in a separate article
How Much Does it Cost to Build an E-Commerce Website.

To enable all of the above features, you might need to include the following integrations and APIs:

Purpose Solution
Payment gateways Braintree: 2.9% + $.30 per transaction
Stripe: 2.9% + $0.30 per successful card charge
PayPal: 2.9% + $0.30 per transaction

Social Media Integration Facebook, Instagram, Twitter, etc.
Analytical tools Flurry (free) or Google Analytics (free)
Firebase (free or $24,99+/month)
MixPanel (free or $24/month for 1,000 MTUs), etc.

Maps & Navigation Google Maps, Google Places, etc.
Email Marketing MailChimp (free - $299+/month)
Mailerlite (free-$50/month for up to 10,000 subscribers)
Messaging Zendesk: free-$59+/month
HubSpot: $40-$1,200/month
Twilio: varies based on subscription plan
SendBird: $399-7,599+month
PubNub: free or custom pricing

Files Management Dropbox: $16,58/month for individual plan and $12.50-$20+/user/month
Google Docs: $6-$25/user/month
OneDrive: $5-12.50/user/month, etc.

Photos Images API
Text EasyPost: free for up to 50,000 packages a year
FedEx, etc.

So, how much does it cost to build a website in a custom way? The final cost depends on the number of features, their complexity, number and peculiarities of integrations with third party services, UX/UI design specifics, etc.

As you may have guessed, this option is one of the most expensive. It is pretty hard to estimate the costs without the thorough collection and analysis of technical details.

4. Project Management Costs

Another integral part of web development is project management, which is required to keep track of the development process, organize the scope of work on a project, and manage the team and communication among all the parties involved.

The payment for this service can be charged on an hourly basis or have a fixed amount for a particular period (weekly, semi-weekly, monthly).

So, how to build a website with the PM service included? Approximately, the PM costs for a small web project can account to around $1,500 at the hourly rate of $40, but usually they will start at $7,500+ for a basic website with a core functionality. This cost rises with regard to the product`s functionality and development timeline.

5. Quality Assurance Cost to Create a Website

Quality Assurance is an integral stage of the development process, which helps to eliminate any issues with functionality, performance, and security.

The QA Engineer applies manual and automated testing with various tools like JMeter, Selenium, or Swagger.

How much does it cost to build a website that is well-tested?

On average, QA adds 30% of the time on top of each feature. Thus, the quality assurance cost can be anywhere between $5,000 for a basic web project and $25,000+ for a complex website.

Other Web Development Costs Involved [Hosting, Domain Name+]

Let's check out additional components involved in a final estimation, to get a complete answer to the question “how much does it cost to build a website?”

Additional Costs to Build a Website
Additional Costs to Build a Website

  • Domain name registration

While you may have a free subdomain for a hobby website, it’s necessary to get a domain name from a domain registrar for business purposes. The cost for a website domain name is around $10 a year if ending with .com, .net, or .org. Endings like .store, .io, and .global cost more - $30 a year.

Our recommendation is to register the domain name here: GoDaddy.

  • Web hosting set up

And how much does it cost to host a website? In a hosting service it is important to consider the number of website visitors, the higher it is the higher the web hosting costs would be.

The options to set up a web server could be as follows:

  • Shared hosting cost $5 - $30
  • VPS hosting costs $5 - $250
  • Dedicated server costs - from a few thousands USD

Our team recommends using cloud-based services like Amazon AWS for web hosting purposes. This provides a simple and efficient way to scale hardware productivity and adjust it to the growing needs of your website. Speaking of cloud-based storages, the website hosting costs reach approximately $50 per month for the initial configuration.

  • Copywriting expenses

Well-thought-out content helps businesses to broadcast their ideas to the public. Content is closely related to SEO and influences website SERP ranking.

The cost for a professional copywriter ranges from $15 - $50/hour. As well, it is possible to purchase some images from photo stocks like and for around $50-$200. You can find these services on Upwork, Freelancer, Contena, Problogger, and other similar websites.

Content expense is a variable need and may constitute starting from a few hundred to $500+ per month, depending on the amount.

  • SSL certificate employment cost

Even if you do not plan to sell anything from your website, security is of high importance. HTTPS and SSL certificates are a connection security protocol for a website and cost from $10 to $200-$300 annually.

Now you are aware of all the direct expenses in development influencing the total sum for the inquiry ”how to build a website?”

Additionally, you can consider the following indirect costs to build a website. These extra expenditures may play an important role in your positive business indicators while having a significant weight on the cost of a website.

  • Advertising cost

After launching your website, the next logical step is to attract your target audience. The pay-per-click (PPC) ads with Google AdWords could help you with this objective. The ad price per click depends on the industry and can be around $50 per click in competitive search inquiries.

Social media is another powerful ad platform - Facebook, Instagram, etc.The average CPC is approximately $0.20 on Instagram and $0.27 on Facebook.

And how much does it cost to build a website marketing campaign? The price for such a campaign could start from $50 and go beyond $10,000.

  • SEO cost

Search Engine Optimization helps your website reach the top results in Google. The cost of SEO needs is quite individual and usually starts from a few hundred per month, as the hourly rate for SEO service ranges from $75 to $150. Upwork, Freelancer, Fiverr, and other similar platforms are a good place to look for these services.

How Much Does it Cost to Maintain a Website?

Custom web maintenance is also an important service. This service includes bug fixing, code optimization, backend scalability, and performance tuning, which can influence website maintenance cost.

The question - how much does it cost to maintain a website? - is rather blurred. For a simple Wordpress website, a single developer can provide support services for $1,500. If you plan to add new functionality while maintaining minor changes and bug fixing, the website maintenance costs could start from $15,000+.

To Sum Things Up: How to Build Your Own Website

The information described above provides a good understanding of the main services that have an influence on website development costs.

Whether you have a big budget or are asking yourself “how much does it cost to build a website for a small business?,” there is an option for all. We recommend using the following options in the next cases:

Use website builder if:

  • Your budget is limited
  • Your timeline is very tight
  • You want to create a website yourself
  • You don’t need a complex solution
  • You are building a personal blog

Use custom web development if:

  • You need a complex solution for a serious business
  • You don’t want to deal with technical aspects yourself
  • Ready-to-use platforms are not your option
  • You need a highly custom, secure, and innovative website
  • You are interested in platform scalability

Here is a summary table to evaluate web development cost and all the services included.

Small website (corporate websites) Basic website (social platforms) Mid-sized website (eLearning sites) Complex website (portals, multi-level catalog sites)
Business Analysis ~ $1,500 $2,500+ $10,000+ $15,000+
Custom UX/UI Design ~$2,500 - $4,000 $5,000+ $15,000+ $25,000+
Custom Development ~$10,500 - $13,500 $40,000+ $95,000+ $200,000+
Quality Assurance ~$1,500 - $3,000 $5,000+ $15,000+ $25,000+
Project Management ~$1,500 - $3,000 $7,500+ $15,000+ $35,000+
Other Costs (domain, web server set up, hosting, SSL, content, etc.) ~$300+ ~$600+ ~$1500+ ~$3,000+
Timeline ~2-3 months ~3-6 months ~6-9 months ~9+ months (ongoing)
Total Website Costs up to ~ $18,000 - $25,000 $60,000+ $150,000+ $300,000+

Thus, in order to build good, custom websites of high quality and necessary functionality, the cost ranges from $18,000 - $25,000 for a small corporate business website, or $60,000+ for a web platform or social platform of a basic form. A more advanced website may cost you around $150,000+.

How much does it cost to make a website with a complex, multilevel architecture? The cost for a most complex website may start from $300,000+.

As for the timeline necessary to build a website, it can vary from 2 to 9+ months depending on the website size and complexity, as well as process organization. For instance, the timeline to create eCommerce website starts from 6 months. The timeline covers a number of stages, including project discovery, design, development, and website launch. In between, it is necessary to set up additional website elements and create content.

We hope you now have a clear answer to the question ”how much does it cost to make a website?” Again, please note that these sums are presented to give you a general overview.

In order to have a more accurate estimate, it is necessary to evaluate both the business and technical requirements of a future website. This process lasts anywhere from a few days to a few weeks and involves both software engineers, designers, and business analysts in order to estimate their piece of the work to be done.

How much does it cost to build your website, exactly?

The best way to get an answer is to contact our team to help you estimate and further develop your stunning website.

Contact us

How To Build a Website: Infographic

There are many factors to consider when answering the question “how much does it cost to make a website?” To recap all the information covered in the article, please have a look at the infographic.

How to Build a Website? InfographicHow to Build a Website? Infographic

Frequently Asked Questions:

What is the website design cost?
The cost to create a custom design for your website can range from ~ $3,000 up to $20,000 (at $40/hour). Generally, website design price varies depending on the number and complexity of web pages, the level of website interactivity and responsiveness, a necessity for specific graphics and imagery elements, etc.
What is the custom web development price?
The software development service (web frontend and web backend) is the most costly and starts from $10,000-$15,000+ at a rate of $40/hour (note: this excludes BA, QA, PM, and UX/UI design). The cost of a basic custom website starts from $60,000. The aspects influencing web development cost and timeline - number and complexity of website functionality, third party integrations, etc.
What is the difference among offshore IT agency, local IT firm, and a freelancer for web development?
These are three vendor options you may choose for web project development; the price differs as well. The cost of web development with a freelancer ranges from $3,000 - $6,000+. Note: you need to control and manage the whole process yourself; this does not guarantee the top quality. Instead, working with a professional IT company locally or offshore gives high service quality while, in the latter case, the cost starts from $18,000 compared with $100,000+ in the US or with a European firm.
Why is Ukraine the optimal choice as a web development outsourcing destination?
Ukraine offers the best price-quality ratio for custom development. You can save up to 60% of your budget for the top quality of web design and development. You can work with offshore software development agencies in Ukraine, like MLSDev, with rates of $40/hour compared with local IT firms in the USA/ Europe with rates of $70-$100/hour.