the BALTICS mcdonald’s app
McDonald’s Baltics is a mobile loyalty app for customers of the
brand in Lithuania, Latvia and Estonia. Its main purpose is to
offer users personalized deals, provide information about new
promotions, products, and nutritional values. As well, users can
always find a detailed description of all McDonald’s restaurants
in the region and access McDonald’s customer service.
Get the best deals based on the user’s personal
preferences and behavior
Find information about new promotions, products and
Search for the nearest McDonald’s restaurant and get the
full info about it
Increase the loyalty of the customers with the help
of access to the customer support.
Initial Request Initial Request
The client wanted to build an app for iOS and Android that would
increase brand communication with customers and provide a
personalized approach. The idea was already accompanied by a
developed business strategy wherein the company had specified
all necessary features and set all of the objectives they
planned to reach.